New ABA book provides lawyers LinkedIn tips to improve their use of Internet tool

 Since the first edition of “LinkedIn in One Hour for Lawyers” was published more than a year ago, a lot has changed in the social media network. For lawyers, LinkedIn has added nearly 100 million users, and more practitioners are using the platform on a regular basis. 

Now, this bestselling book from the American Bar Association’s Law Practice Division has been fully revised and updated to reflect significant changes to LinkedIn’s layout and functionality. “LinkedIn in One Hour for Lawyers, Second Edition” will help lawyers make the most of their online professional networking. In just one hour, lawyers can learn to:

• Set up a LinkedIn account.

• Create a robust, dynamic profile — and take advantage of new multimedia options.

• Build connections.

• Get up to speed on new features such as endorsements, influencers, contacts and channels.

• Enhance their company page with new functionality.

• Use search tools to enhance their network.

• Monitor their network with ease.

• Optimize settings for privacy concerns.

• Use LinkedIn effectively in the hiring process.

• Develop a LinkedIn strategy to grow their legal network.

“LinkedIn in One Hour for Lawyers, Second Edition” is written by Dennis Kennedy, an attorney for MasterCard Worldwide, and Allison Shields, founder and president of Legal Ease Consulting Inc. Its publisher, the ABA Law Practice Division, specializes in the business of practicing law — marketing, management, technology and finance — and produces the ABA TECHSHOW, the world’s premier legal technology conference and expo.