Law Library

ABA book provides ­guidance for Americans on complex European Union GDPR

A new ABA book, "The EU GDPR General Data Protection Regulation: Answers to the Most Frequently Asked Questions," provides straightforward and practical answers to core questions that are raised by most attorneys and privacy professionals that grapple with the General Data Protection Regulation (GDPR).

The GDPR is a comprehensive European data privacy regulation that applies to U.S. companies that offer services to Europeans. U.S. companies and U.S.-based legal practitioners are particularly concerned with the GDPR because of its draconian penalties of up to 4 percent of gross revenue. Although the regulation has similarities to facets of U.S. data privacy and security laws, U.S. legal practitioners often find it confusing and inaccessible.

There are relatively few resources for U.S.-based legal practitioners who are not steeped in data privacy and security. This book identifies the biggest points of confusion with Europe's complicated privacy framework and provides concise summaries for U.S.-based companies. "The EU GDPR General Data Protection Regulation" serves both as a comprehensive manual that has condensed thousands of pages of policy measures and as a desk reference that contains helpful hints. This book is a necessary text for any attorney or business leader who wants to understand and master these new global guidelines.

Author David Zetoony is a partner in the Boulder, Colo., office of Bryan Cave Leighton Paisner, LLP. He represents companies around the world on data privacy and security issues ranging from data breaches to regulatory investigations. He has served in various leadership roles within the privacy and data security community, including as a co-chair for the Colorado chapter of the International Association of Privacy Professionals. Zetoony received a JD Supra Readers' Choice Award in 2017 and 2018 and was named a Cybersecurity & Data Privacy Trailblazer by the National Law Journal in 2016.

ABA book explores ­growing importance of ­licensing with consumer connectivity

The American Bar Association's recently published book, "The Power of Licensing: Harnessing Brand Equity," by Michael Stone, presents a comprehensive understanding of brand licensing and its place in today's rapidly evolving, competitive marketplace.

Strategic brand licensing creates seamlessly integrated products that foster brand loyalty and consumer connections like never before. Licensing generates infinite consumer touchpoints in a world where our attention is increasingly divided, while also unifying the core message of the brand. With illustrative case studies and analyses of how licensing can be leveraged to build brand equity, "The Power of Licensing" will inspire attorneys and marketing professionals alike to set sophisticated goals for strengthening brand equity and engaging consumers.

Stone is the chairman and co-founder of Beanstalk, the leading global brand extension licensing agency. The recipient of 23 LIMA International Licensing Awards, he has been instrumental in driving the evolution of brand licensing as a marketing tool used by many Fortune 500 companies. Stone is frequently sought after as a brand authority by the media and has served as an adjunct professor of Brand Licensing at Baruch University School of Business and Long Island University Post. He has a B.A. from Hamilton College and a J.D. from Emory University School of Law.

Next up in 'Kiss, Bow, or Shake Hands' series: A book on ­diversity, etiquette for lawyers

The American Bar Association has released a new book by entrepreneur and author Terri Morrison in her "Kiss, Bow, or Shake Hands" intercultural series - specifically tailored for lawyers.

From navigating entirely different legal systems to comprehending subjective perceptions of the truth, "Kiss, Bow, or Shake Hands: Courtrooms to Corporate Counsels" provides a timely and useful guide for diversity, culture and international business and legal communications. This is the 10th book in Morrison's widely acclaimed series of books that provide a roadmap to better understanding of international business etiquette, practices and cultural cues.

The latest "Kiss, Bow, or Shake Hands" starts with 12 chapters on intercultural issues like diverse perceptions of crimes, trust and juries - and includes tips on negotiating strategies, decision-making and verbal and nonverbal behaviors. It also provides engaging personal anecdotes and more than 50 cross-cultural profiles.

As the book illustrates, sometimes even the most brilliant legal content gets lost in translation. Imagine the following scenarios:

-An Asian client inadvertently blurts out a grotesque insult on the witness stand.

-Hispanics on a jury start laughing at an attorney's body language.

-A Russian negotiator seems to be lying in front of a U.S. lawyer's face.

-A Japanese executive prefers jail time rather than tell a U.S. judge the truth.

-A legal client will not shake his own lawyer's hand.

The book emphasizes that these incidents happen because people are not alike and that diverse languages, belief systems, business practices and traditions often make intercultural communications exceptionally complex.

"Kiss, Bow, or Shake Hands" for the legal profession has won rave reviews. Tom Sager, a partner at Ballard Spahr notes in the foreword, "This publication should be on the desk of every legal practitioner." Robbin Chapman, associate dean for Diversity, Inclusion and Belonging at the Harvard University Kennedy School, says this book "ensures all cultures are accessible and fascinating. Bravo!"

Morrison, who lives near Philadelphia, has appeared on CNN, CNBC, Bloomberg, NPR and the BBC, and she has been quoted widely in publications, including in the Wall Street Journal, Asia Times, Investor's Weekly and Fortune. The original "Kiss, Bow, or Shake Hands" has sold more than 450,000 copies and is one of Inc. magazine's top seven books on negotiating.

Published: Wed, Oct 03, 2018