Miller Canfield gets high marks in customer service, receives gold award

Miller Canfield was recently the highest-ranking law firm among Detroit area firms, (68th nationally out of 333) in an annual survey ranking superior client service, the 2011 BTI Client Service A-Team Report: Survey of Law Firm Client Service Performance by Wellesley, Mass.-based BTI Consulting Group, Inc.

The ranking is based on criteria including client focus and ability to keep clients informed, value for the legal dollar, ability to meet scope and budget, adaptability to unexpected changes, breadth of services, ability to leverage national resources as well as other factors. The firm was ranked by corporate responses from more than 300 corporate counsel at Fortune 1000 companies between June and September 2010.

"It's a priority of ours to understand clients' industries and business, anticipate needs, and put together the right legal strategy and resources. It's an honor to be recognized nationally, and at the top in metro Detroit, for our client service commitment," said Michael W. Hartmann, CEO of Miller Canfield.

The law firm was also recently awarded two MarCom Gold Awards by the international Association for Marketing and Communications Professionals for the firm's marketing campaign for the "2010 Annual Employment Law Seminar" and for its "Hot Points" newsletter.

The MarCom Awards recognizes outstanding work in the industry and aims to honor outstanding achievement and service to the communication profession. The Gold MarCom Awards are presented to entries judged to be among the most outstanding and exceeding industry norms. Each year, judges receive more than 5,000 entries from throughout the United States and several other countries.

Held each spring, Miller Canfield's Annual Employment Law Seminar updates attendees on the latest labor and employment law matters. The 2010 theme, "HR Spring Training," included an underlying baseball theme in all seminar marketing materials -- direct mail and electronic save the dates, brochure invitations, online, print and radio ads, news coverage and even baseball trading cards.

The Hot Points newsletter, which underwent a design update in 2009, is entering its 17th year and has won several awards throughout its history. It is distributed to firm clients and friends around the world.

Published: Thu, Jan 6, 2011


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