OFF THE PRESS

Many lawyers use Facebook, the world's most popular social-networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook accounts. With a few simple steps, lawyers can harness Facebook to market their services, grow their practices and expand their legal network -- all by using the same methods they already use to communicate with friends and family. A publication by the American Bar Association (ABA) Law Practice Management Section plans to help. "Facebook® in One Hour for Lawyers" will show any attorney -- from Facebook novices to advanced users -- how to use this powerful tool for both professional and personal purposes. In just one hour, lawyers will learn to: * Set up a Facebook account. * Optimize privacy and other settings. * Create a profile and manage your timeline. * Find, organize and manage friends. * Participate on Facebook with updates, comments, likes, and timelines. * Use Facebook search and navigation. * Send messages, join groups, and subscribe to feeds. * Establish a business page. * Monitor your Facebook network. * Develop a Facebook strategy to grow your legal network. "Facebook® in One Hour for Lawyers" is written by Dennis Kennedy, a lawyer for MasterCard Worldwide, and Allison Shields, founder and president of Legal Ease Consulting Inc. The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law -- marketing, management, technology and finance -- through its award-winning magazine, webzines, educational CLE programs, website and publishing division. "Facebook® in One Hour for Lawyers" (product code 5110745) costs $39.95 and can be ordered by calling 800-285-2221 or visiting www.ShopABA.org. Published: Thu, Sep 6, 2012