OFF THE PRESS

More lawyers than ever before are using Twitter to network with colleagues, attract clients, market their law firms and even read the news. But to the uninitiated, Twitter's short messages, or tweets, can seem like they are written in a foreign language. "Twitter in One Hour for Lawyers," published by the ABA Law Practice Management Section, will demystify one of the most important social-media platforms of our time and teach readers to tweet like an expert. In just one hour, lawyers will learn to:

* Create a Twitter account and set up a profile.

* Read tweets and understand Twitter jargon.

* Write tweets -- and send them at the appropriate time.

* Gain an audience -- follow and be followed.

* Engage with other Twitters users.

* Integrate Twitter into a firm's marketing plan.

* Cross-post tweets with other social-media platforms like Facebook and LinkedIn.

* Understand the relevant ethics, privacy and security concerns.

* Get the greatest possible return on a Twitter investment.

"Twitter in One Hour for Lawyers" is written by Jared Correia, law practice management adviser at the Massachusetts Law Office Management Assistance Program.

"Twitter in One Hour for Lawyers" costs $39.95 and can be ordered by calling 1-800-285-2221 or visiting www.ShopABA.org.

Published: Fri, Dec 21, 2012

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