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Grand Rapids entrepreneur J.C. Huizenga sponsors ‘The Groove’

Grand Rapids resident J.C. Huizenga, founder and chairman of National Heritage Academies,   is encouraging more than 8,000 scholars attending his 12 West Michigan charter schools to join “The Groove” dance competition and support frontline healthcare workers.

Messages from principals at 12 NHA schools in Kent, Ottawa, and Muskegon counties went home May 15, launching a friendly dance  competition.

“The Groove” uses an app-based program developed by two Grand Rapids entrepreneurs, allowing residents in 13 West Michigan counties to choose songs, record and upload 15- or 30-second videos and vote for their favorites.

Every dance shared through the app results in a donation to the West Michigan Hero Fund, which will be administered by Hope Network and used to support frontline healthcare workers.

There is no cost to enter as money is being donated by sponsorships from West Michigan businesses, including Huizenga, Amway, BISSELL, Lacks Enterprises, Rockford Construction, and others.

Funds raised will be donated to Spectrum Health, Mercy Saint Mary’s, Metro Health-University of Michigan Health, and Cherry Street Health Center. 

Huizenga founded NHA in 1995 when he established Excel Charter Academy in Grand Rapids. NHA has grown to include a network of 90 charter schools serving more than 60,000 students in nine states.

As chairman of Huizenga Group, he employs 1,400 in 13 enterprises that manufacture automotive components, package pharmaceuticals, and provide electrical services.

He also serves on the governing boards of the Mackinac Center for Public Policy, the West Michigan Policy Forum, the Acton Institute, the Gerald R. Ford Presidential Foundation, and the Salvation Army; and is committed to the Grand Valley State University community.



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