- Photo by John Meiu
Ways in which attorneys can use marketing as a tool to improve their practices were discussed during a recent seminar presented by the Macomb County Bar Association. Speakers included (left to right) Kevin Outland, president of Pure Energy Advertising; Roger Weaver, Viamedia regional vice president; Jay Burg, manager of advanced advertising and business for Viamedia; and Patrick Simasko with Simasko Simasko & Simasko PC of Mt. Clemens. Simasko said he hoped to stress how important it was for attorneys to differentiate themselves from other lawyers and to use a variety of marketing methods and tools to advertise effectively.
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