– Photo courtesy of Warner Norcross & Judd
Muskegon, Michigan, October 13, 2011 – Experienced marketing professional Randall S. Goble has joined the law firm Warner Norcross & Judd LLP as director of marketing.
Goble brings more than 20 years of marketing and communications experience to his new role at Warner Norcross, one of the largest law firms in Michigan. He will be responsible for marketing, advertising, public relations, branding, social media, community relations and the firm’s web site, as well as supporting client development initiatives.
“We are pleased to welcome Randy to Warner Norcross,” said Douglas E. Wagner, managing partner. “He brings tremendous expertise in marketing from a wide variety of industries. As the firm continues to grow throughout the state, communications has taken on an even more critical role. We look forward to tapping into Randy’s depth and breadth of experience to support our growth.”
Prior to joining Warner Norcross, Goble served as national marketing manager for Truck Accessories Group in Elkhart, Ind. In this role, he directed regional and national marketing initiatives for TAG, a group of seven brands of specialized manufacturing services and light truck accessories.
Goble has also served in lead marketing roles for two respected Grand Rapids-based companies: Falcon Waterfree Technologies and X-Rite, Inc. While at Falcon, Goble led global marketing initiatives for the manufacturer of innovative water-conserving plumbing technology. In this role, he was responsible for market analysis, customer relationship management, public relations, environmental messaging, advertising, collateral materials and related communications initiatives.
As marketing communications creative director for X-Rite, he led creative development for the color measurement company’s industrial, retail, new business and corporation communications. Additionally, Goble was responsible for development of e-marketing, advertising and trade show support.
Goble also spent nearly a decade leading corporate communications for Aeroquip-Vickers, a nearly $2 billion manufacturer of motion control systems for the aerospace, automotive and industrial markets. In this role, he managed the production of the company’s employee communications and investor relations programs.
Goble holds a bachelor of fine arts degree from Kendall College of Art & Design. A native of Jackson, he now resides in Grand Rapids with his wife, Julie.
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