Many lawyers use Facebook to communicate with friends and family but the American Bar Association says attorneys are missing a major opportunity if they don’t consider the business possibilities of their Facebook accounts.
According to a new book pulished by the ABA, lawyers — with a few simple steps — can harness Facebook to market their services, grow their practices and expand their legal network.
Facebook® in One Hour for Lawyers will show any attorney — from Facebook novices to advanced users — how to use this powerful tool for both professional and personal purposes.
In just one hour, according to the ABA, lawyers will learn to:
• Set up a Facebook account;
• Optimize privacy and other settings;
• Create a profile and manage your timeline;
• Find, organize and manage friends;
• Use Facebook search and navigation;
• Participate on Facebook with updates, comments, likes and timelines;
• Send messages, join groups and subscribe to feeds;
• Establish a business page;
• Monitor your Facebook network; and
• Develop a Facebook strategy to grow your legal network.
Facebook® in One Hour for Lawyers is written by Dennis Kennedy, a lawyer for MasterCard Worldwide, and Allison Shields, founder and president of Legal Ease Consulting Inc.
The book was published by the ABA Law Practice Management Section. It’s available for $39.95 and can be ordered by calling 1-800-285-2221 or visiting www.ShopABA.org
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