– Photo by John Meiu
The State Bar of Michigan General Practice – Solo and Small Firm Section recently presented a seminar titled “Marketing: The Art of Getting and Keeping Good Clients” in Farmington Hills. The seminar at Ginopolis Bar B Q Smokehouse taught attendees how to utilize Facebook, Twitter, blogs and other sites to target marketing directly to individuals and companies they want to represent. Speaking at the program were Julie Fershtman (left), former SBM president and a shareholder with Foster, Swift, Collins, & Smith, along with Arnold Reed (center), principle owner and operator of Arnold E. Reed & Associates. Fershtman spent many years as a solo practitioner and utilized marketing techniques to turn herself into an expert on equine law in Michigan and across the nation. Reed has obtained numerous multi-million dollar verdicts and has utilized marketing techniques and communications skills he acquired in his previous career as a journalist to attract and keep such clients as entertainers R. Kelly, Aretha Franklin and Tavis Smiley. Presenting the speakers at the program was Section Chair Elizabeth A. Silverman (right).
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