An emphasis on networking

– Photo courtesy of WMU-Cooley


Patrick McInnis (pictured), CEO of Fathead Inc., a Detroit company and subsidiary of Quicken Loans, spoke to the Sports and Entertainment Law Society (SELS) earlier this month at WMU-Cooley Law’s Auburn Hills campus. Fathead is a globally recognized company, specializing in wall decals and other graphics. McInnis spoke about his pillars of success — care, loyalty and trust. “When you meet someone, really get to know them, ask questions,” said McInnis. “Listening shows respect and that we care. If people feel we care about them, they are more likely to trust us and give us their loyalty.” McInnis emphasized that everyone should continually network because opportunity springs from relationships. To generate business leads, individuals must regularly cultivate new relationships and maintain existing ones.

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