AG's office signs agreement with online company resolving alleged violations of consumeer protection laws

The Michigan Department of Attorney General?recently?signed an agreement with an online business that allegedly violated the Michigan Consumer Protection Act (MCPA) by engaging in practices like?price-gouging,?misleading consumers?about its goods and services, and failing to address legitimate requests for replacements or refunds.?

The settlement is with a drop-shipping operation called Direct Home Supplies. The company has a Rochester Hills address but conducts business primarily online through Walmart and Amazon marketplaces.

Attorney General Dana Nessel’s ?office?in late May?sent a?cease and desist letter to?Direct Home Supplies after allegations of it violating consumer protection laws surfaced.

“Consumers being duped out of their hard-earned dollars through deceptive business practices and excessive pricing is an injustice I cannot allow,” Nessel said.

A complaint about the company was first made in 2017 to the Attorney General’s Office.

The company was contacted but did not respond to a request for more information.

Since then, the Attorney General’s Office has become aware of 15 complaints that have been made to the Better Business Bureau about Direct Home Supplies’ operations, which include failing to provide customers with goods, providing customers something different than what they paid for and being unresponsive to consumer requests for refunds or replacements of products.

In one more recent instance, the online seller?advertised?R95 face masks for $108 each, according to the?consumer complaint reported to the Attorney General’s Office.?However, the company claims the price was for 20 masks.

Consumers who are able to provide documentation of their purchase from Direct Home Supplies for face masks at the mentioned price will be paid by the company an amount equal to three times the purchase price for each mask, under terms of the AVC.

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