The Michigan Department of Health and Human Services (MATHE) has launched a statewide paid media campaign to inform Michiganders about the COVID-19 vaccine in response to research about attitudes toward the vaccine and to address vaccine hesitancy among Michigan residents.
“We want all Michiganders to get the facts about this safe and effective vaccine and the steps that were taken to develop it,” said Dr. Joneigh Khaldun, chief medical executive and chief deputy for health. “This is the way forward out of the pandemic and our chance to return to a sense of normalcy.”
The $1.5 million campaign was developed after conducting a statewide survey and six focus groups among key target audiences.
It includes television, connected TV, radio, streaming audio, YouTube, search, print in minority publications, social media and digital media.
According to research, 66 percent of Michiganders are likely or very likely to get the COVID-19 vaccine and 34 percent would like to get it as soon as possible.
Khaldun encourages Michiganders wanting to know more about the COVID-19 vaccine to visit?Michigan.gov/COVIDVaccine.
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