The Michigan Department of Health and Human Services (MDHHS) is expanding its statewide paid media campaign to remind all Michiganders, including those who have already received the vaccine, to continue wearing masks as the safe and effective COVID-19 vaccine is administered throughout the state.
“We are making great progress towards our goal of vaccinating 70 percent of Michiganders as quickly as possible, but it is important people remain vigilant in preventing spread of COVID-19 even after receiving a vaccine,” said Dr. Joneigh Khaldun, chief medical executive and chief deputy for health. “Wear the right mask and wear it properly over your mouth and nose every time you will be around someone outside of your household. Masks, social distancing and washing hands are still very important in slowing the spread of COVID-19 and ending this pandemic.”
The $1 million mask campaign runs through April and includes television, connected TV, radio, audio streaming, digital media, search, print in minority publications and social media. Digital ads with specific messaging and targeting parameters were also developed to connect with minority populations.
In addition, the CDC recently recommended wearing two masks to increase protection against COVID-19.
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