Cooley Law School students, faculty, staff, and community partners gathered on June 12 at Cooley’s Lansing campus to celebrate the launch of the law school’s new brand.
“Our emerging brand reflects our values, and our personality as we look to the future, and what kind of law school we want to be and should be as we prepare future ready attorneys,” said Paul Zelenski, Cooley Law School’s senior vice president and associate dean of administration, enrollment, and student services, during the law school’s brand launch party.
Tracey Brame, associate dean of experiential and practice preparation and director of Cooley Law School’s Innocence Project, speaks during the law school’s community branding launch party.
Cooley Law School President and Dean James McGrath addresses students, faculty, staff, and community partners during the law school’s branding launch party on June 12.
Cooley Law School unveiled their new branding with a social event at the law school’s Lansing campus on Wednesday, June 12. The school’s new branding focuses on reintegrating Cooley’s mission and vision, along with the development of three pillars – readiness, preparation, and community – informed by months of research that included surveys, market analysis, focus groups, and workshops.
“With this important process, we are reclaiming our past successes as we continue to build our brighter future,” said Cooley Law School President and Dean James McGrath. “We are putting Cooley into perspective for people who don’t really know us. We are telling the world: We know where we have been, we know where we are going, and we know who we are.
“We’re proud to be a law school that provides our students with a rigorous academic experience – while integrating real-world practice, all guided by a faculty of accomplished experts and scholars,” McGrath continued. “Our access mission drives our support for our students - and our graduates - to become leaders who will also reflect the communities they will serve.”
As part of the readiness pillar, Cooley’s curriculum continues to blend traditional legal principles with leading-edge practices, focusing on real-world application to prepare students to emerge not only practice-ready but future-ready. The preparation pillar intends to facilitate a rigorous and hands-on classroom experience, including legal clinics and externships, taught and mentored by experienced faculty who are experts in their fields. The final pillar, community, draws strength from the diverse backgrounds and experiences of students, faculty, staff, and alumni. The supportive and engaging environment fosters teamwork and will continue to prepare students for real-world legal collaboration.
“Ours is a story of transformation,” said Paul Zelenski, senior vice president and associate dean of administration, enrollment, and student services. “What I love about this place is our ability to adapt and move forward. Our emerging brand reflects our values, and our personality as we look to the future, and what kind of law school we want to be and should be as we prepare future ready attorneys.”
The rebrand launch party ushered in a new era of Cooley Law School, looking ahead to the future and honored the legacy of the school. During the event, attendees enjoyed a food truck, ice cream, and giveaways.
“With this important process, we are reclaiming our past successes as we continue to build our brighter future,” said Cooley Law School President and Dean James McGrath. “We are putting Cooley into perspective for people who don’t really know us. We are telling the world: We know where we have been, we know where we are going, and we know who we are.
“We’re proud to be a law school that provides our students with a rigorous academic experience – while integrating real-world practice, all guided by a faculty of accomplished experts and scholars,” McGrath continued. “Our access mission drives our support for our students - and our graduates - to become leaders who will also reflect the communities they will serve.”
As part of the readiness pillar, Cooley’s curriculum continues to blend traditional legal principles with leading-edge practices, focusing on real-world application to prepare students to emerge not only practice-ready but future-ready. The preparation pillar intends to facilitate a rigorous and hands-on classroom experience, including legal clinics and externships, taught and mentored by experienced faculty who are experts in their fields. The final pillar, community, draws strength from the diverse backgrounds and experiences of students, faculty, staff, and alumni. The supportive and engaging environment fosters teamwork and will continue to prepare students for real-world legal collaboration.
“Ours is a story of transformation,” said Paul Zelenski, senior vice president and associate dean of administration, enrollment, and student services. “What I love about this place is our ability to adapt and move forward. Our emerging brand reflects our values, and our personality as we look to the future, and what kind of law school we want to be and should be as we prepare future ready attorneys.”
The rebrand launch party ushered in a new era of Cooley Law School, looking ahead to the future and honored the legacy of the school. During the event, attendees enjoyed a food truck, ice cream, and giveaways.
