The American Bar Association’s Women Rainmakers Committee presented “Niche Marketing: Why, How to, and Now What?” on Tuesday, April 23. Among those attending the local program at the Bloomfield Hills offices of Rader, Fishman, & Grauer PLLC were (l-r) Allen Park attorney Angela Giertz; program co-facilitator Elizabeth Jolliffe of Your Benchmark Coach; Michelle Knight of Young, Basile, Hanlon, & MacFarlane PC; Melissa Atherton of Rader Fishman; Donna Mallone of Heritage Legal Services PLLC; and program co-facilitator Rachel Smith of Rader Fishman. “We are teaching women lawyers the importance of niche marketing—how to choose a niche and how to reach it,” Jolliffe said.
Photo by John Meiu
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