WMU-Cooley hosts panel discussion on mass communication advertising media

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WMU-Cooley Law School hosted a panel discussion about “Use of Mass Communication, Advertising Media and the Law” at its Auburn Hills location on Wednesday, Oct. 2.

Patrick Simasko, of Simasko Simasko & Simasko PC, was the moderator of the discussion. Panelists included: Tony Lamerato, general station manager of WXYZ-TV & WMYD-TV in Detroit; Elliot Lerner, WWJ-AM and 97.1 FM radio; Scott Cote, sales manager for Comcast & WOW; David Schlitter, Outfront Media; Jason Uhlenhake, Macomb Daily and Oakland Press Newspapers; Julie Van Ameyde, Simply Social Media; and Nick Vecore, a public relations specialist.

As WMU-Cooley prepares students to become the next group of upcoming lawyers, there are specific provisions that govern law firms and attorney websites in terms of advertising and marketing. This type of lawyer advertisement is regulated by the state bar association’s rules of ethics and professional conduct.

During the event, each panelist provided insight about how various forms of advertising and marketing work for their respective platforms and markets.

“The whole industry is transitioning as time goes on – putting advertisers, as well as content, solely on their digital platforms or a combination of both their digital and print versions,” said Uhlenhake of the Macomb Daily and Oakland Press Newspapers.

“Data drives a lot of what we do,” said Schlitter of Outfront Media, formerly CBS Outdoor, an outdoor advertising billboard company. “What I recommend is building a campaign that uses multiple media. You have to build it up to include radio, TV, social media, digital, billboards because they do work together.”