New ABA book provides roadmap to succeeding as an outside counsel

 The difference between great lawyers and the rest of the pack has more to do with their focus on the client than their legal expertise, according to a new American Bar Association book.

“Succeeding as Outside Counsel – a Guide to Providing First Class Legal Services from the Client’s Perspective,” written by Rod Boddie and published by the ABA Law Practice Division, offers insight into the needs and expectations of clients, and presents concrete steps outside counsel can take to identify and satisfy those needs and expectations.
This book will help lawyers:
• Understand the client’s needs
• Add value as outside counsel
• Manage client expectations
• Use technology to increase efficiencies
• Improve the manner and substance of your communications with clients
• Develop a client-centric billing system
• Make client connections
• Create a business development plan to attract new clients by addressing the needs of the clients 
“I’m thrilled to be working with the Law Practice Division to bring this book to lawyers and legal professionals at firms of all sizes” said Boddie, who is author and principal and senior advisor for The Wickford Group. “In relying on numerous outside lawyers and their support staff for so many years, I realized that the difference between the great lawyers and the rest of the pack has more to do with their focus on the client than their legal expertise. I try to use “Succeeding as Outside Counsel” to share how lawyers and law firms can incorporate that client focus in their delivery of legal services, and show what affect that focus has on the client.’’

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