The Managing Partners’ Forum announced on June 15 that it has selected Clark Hill’s “Simply Smarter” brand and website launch for its 2022 Best Marketing Campaign award.
In association with knowledge partners Harvard Business Review and the Financial Times, the 20th annual international awards recognize leadership and management excellence in professional services organizations globally.
“This recognition is a huge testament to the vision and support of firm leadership, and the enormous collaborative effort from colleagues across all departments, offices, business units, and industry teams,” said Clark Hill Chief Marketing and Business Development Officer Susan Ahern.
Following several years of expansion for the firm, the Simply Smarter initiative aimed to achieve a streamlined brand and corporate identity, complete cultural integration, and firmwide strategic alignment.
“It was essential to develop a brand that reflected and united our culture and consolidated our internal and external corporate identity across geographic regions,” Ahern said.
“We have utilized the firm brand across each office and practice culture to unify identity, create cohesion, and amplify cross-collaboration.”
The criteria for selection by MPF include a combination of strategic alignment, leadership and employee engagement, stakeholder education, positive impact on clients, and measurable impact against goals in a reasonable timescale. Firms are judged by leading consultants, business thinkers, and experts based in the UK, Europe, North America, and Australia.
This is the second award in three years for Clark Hill from MPF. In March 2020, MPF selected Clark Hill with its “Best Marketing Initiative” award.
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