Marketing seminar offered by General Practice Section

The State Bar of Michigan General Practice - Solo and Small Firm Section will present a seminar titled "Marketing: The Art of Getting and Keeping Good Clients" at noon on Tuesday, June 11, at Ginopolis Bar B Q Smokehouse in Farmington Hills.

The seminar will teach attendees how to utilize Facebook, Twitter, blogs and other sites to target marketing directly to individuals and companies they want to represent.

Seminar leaders include Julie Fershtman, former SBM president and a shareholder with Foster Swift Collins & Smith in Farmington Hills. Fershtman spent many years as a solo practitioner and utilized marketing techniques to turn herself into a renowned expert on equine law in Michigan and across the nation.

The other seminar leader is Arnold Reed, principle owner and operator of Arnold E. Reed & Associates in Farmington Hills. Reed has utilized marketing techniques and communications skills he acquired in his previous career as a journalist to attract and keep such big-name clients as entertainers R. Kelly, Aretha Franklin and Tavis Smiley.

"This seminar paid for itself many times over," said Marjory B. Cohen, an attorney with Mogill, Posner, & Cohen in Detroit. "I received sound, practical advice as to how to maximize my presence on social marketing sites. I went straight to the office from the seminar and implemented the suggestions. As a result, I improved my profile on Avvo and LinkedIn and began getting more contacts from potential clients immediately."

The seminar will cost $30 for members of the General Practice Section and $40 for non-members. Visit www.michbar.org/general/calendar.cfm to register for the seminar. Contact Elizabeth A. Silverman at asatty@aol.com or 248-538-1177 for additional information.

Published: Wed, May 29, 2013

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