Orthodox church develops logo and name-mark, applies for trademark

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Holy Trinity Orthodox Church, 20500 Anglin St., is observing the 100th anniversary of its founding this year. As part of its centennial celebration, the parish has developed its first official logo and name-mark.

Founded in 1915 by Russian- and Ukrainian-speaking immigrants, Holy Trinity (http://holytrinitydetroit.org/) is one of the oldest Orthodox Christian parishes in Detroit.

"We give thanks to Christ our God as we celebrate our one-hundredth parish anniversary," the rector of Holy Trinity, the Very Rev. Lev Kopistiansky, said. "May we continue to be a spiritual home for those who are seeking God and working out their salvation."

Holy Trinity's earliest printed materials were in the Church Slavonic and Russian languages, using the Cyrillic alphabet in a variety of type fonts. The practice of using various fonts and styles of graphic design persisted as the parish adopted English as its primary language. The chairman of Holy Trinity's centennial celebration committee, David Adrian, therefore made the adoption of a visual identity program for the parish his first priority.

A public relations counselor by profession, Adrian had worked with graphic designers on such programs for business and other nonprofit clients. As he was planning a visual identify program for Holy Trinity, a colleague introduced him to a graphic designer who is also Orthodox Christian.

Adrian persuaded Holy Trinity's parish council to hire the designer, Christina Bournias, whose company, Brilliant Orange LCC (http://brilliant-orange.com/), specializes in brand strategy and logo design. "We were fortunate to find a professional with her unique combination of faith, talent and experience," Adrian said.

Bournias visited Holy Trinity, met with Father Kopistiansky and the parish council, and worked with them to develop a set of three alternative designs of the logo and name-mark for consideration by the council. "The council guided our logo development," she said.

After the council selected one of the designs, Bournias developed a complete package of file formats for its application.

"What a privilege it has been to be a part of Holy Trinity's visual identity venture!" Bournias said. "Among all the distinctive logo design concepts presented, the parish council selected one that's eloquent and speaks to the church's true beauty and historic architecture."

Holy Trinity is now seeking legal protection for its investment in the centennial logo and name- mark. An attorney who specializes in intellectual property law, Kristen Pursley of The Dobrusin Law Firm PC (http://www.patentco.com/), volunteered her time to file a trademark/service mark application with the U.S. Patent and Trademark Office.

"It is always our honor to be able to assist organizations who provide so much support and stability to their local community," Pursley said.

Published: Wed, Sep 16, 2015