The real real thing: Coca-Cola replaced as most valuable brand

by LIBN Staff

Dolan Media Newswires 

LONG ISLAND, NY -- Rising recognition of tech brands has finally swallowed Coca-Cola, which has been replaced atop Interbrand’s annual Best Global Brands List.Apple is now the world’s most valuable brand, estimated to be worth $98.3 billion, a 28 percent increase over 2012, when the tech giant was ranked No. 2. 

Coca-Cola’s estimated $79.2 billion is actually 2 percent higher than its 2012 value, but that relatively modest increase allowed both Apple and Google ($93.2 billion) to leapfrog it. It also ended Coke’s 13-year run as the most valuable brand. 

Interbrand’s Top 10 also includes IBM ($78.8 billion), Microsoft ($59.5 billion), GE ($46.9 billion), McDonald’s ($41.9 billion), Samsung ($39.6 billion), Intel ($37.2 billion) and Toyota ($35.3 billion). 

Neither LIBN nor any other LI -based brand cracked the top 50 – though Tokyo-based Canon, which fell five spaces to No. 35 ($10.9 billion), does maintain its U.S. headquarters in Melville.