Christian Madsbjerg, one of the world’s leading authorities on the application of human sciences in business, will speak at 4 p.m. Wednesday, March 5, 2014, in the Wayne State University Welcome Center auditorium.
The talk, “Applydegger: How the World of Human Sciences and Seemingly Abstract Thinking Can Be Used to Make Sense of Business and Make Money in Large Corporations,” is free and open to the public.
The talk will be followed by a book signing for Madsbjerg’s new book, The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems (Harvard Business Review Press, 2014).
Anthropology, philosophy, history and the human sciences are increasingly used to lend insight into consumer preferences and desires. These disciplines provide insight into processes of sensemaking, through which people interpret their experience not through abstract data but through sustained, in-depth qualitative observation of businesses and other institutions. ReD Associates, the firm that Madsbjerg founded with a group of likeminded individuals, was featured last year in an article in The Atlantic Monthly titled “Anthropology, Inc.” More recently, Madsbjerg and co-founder Mikkel B. Rasmussen published their article “An Anthropologist Walks into a Bar…” in the Harvard Business Review.
This talk is part of the Business and Organizational Anthropology Global Lecture Series and is co-sponsored by the Department of History, the Department of Psychology, the Department of Art and Art History, and Blackstone Launchpad.
In the past eight years, business and organizational anthropology has grown from a niche specialty to a significant discipline in technology, media and numerous other industries. The Business Anthropology Global Lecture Series brings some of the leaders in this field from Europe, Asia and Latin America to Wayne State University.
Additional information on the Business Anthropology Global Lecture Series, or on Wayne State University’s specializations in Business and Organizational Anthropology, can be obtained from the field’s coordinator, Allen W. Batteau, at a.batteau@wayne.edu.
Wayne State University is a premier urban research institution offering more than 370 academic programs through 13 schools and colleges to nearly 28,000 students.
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