The practice of law involves the business of persuasion, and storytelling is one of the most effective means of persuading. A credible lawyer capable of telling a well-reasoned story usually prevails over the lawyer who cannot. But just recognizing the centrality of storytelling to the legal profession is not enough. Lawyers should study the basic structure and elements that apply to stories, how they work and why — as well as the principles that have guided great storytellers for years.
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