Fashion Law attorney Deanna Swisher heads up the Fosterfashion team at Foster Swift.

Foster Swift Collins and Smith, PC in Lansing is renewing its sponsorship of The Runway, Michigan's premier fashion incubator. The Runway helps fashion designers create a foundation for their business and provides them with the resources needed to produce their collections and move their product to market.

"We are proud to serve as a sponsor of this innovative program. Our primary role, as a sponsor of The Runway, and member of LEAP, is to provide designers an education on the legal essentials to start and grow a viable business as they enter Michigan's emerging fashion market," attorney Deanna Swisher said. "It is so much easier and cheaper to address legal issues early rather than later when problems and disputes arise."

Swisher leads a team of Foster Swift attorneys who provide specialized services to fashion and design industry clients. The team, Fosterfashion, works with designers to protect their brand, minimize risk and structure the business for long term growth. These attorneys also author the Fosterfashion blog(, which keeps designers and other participants in the fashion industry abreast of legal developments as they impact the fashion industry.

In February, The Runway was awarded a $65,000 grant from the Michigan Economic Development Corporation to continue developing programs that help fashion-centric entrepreneurs build their businesses.

Published: Thu, Apr 30, 2015