Jackson Coffee Co., owned by Lansing attorney Brian Surgener, will sponsor the No. 70 car at the June 13 Xfinity NASCAR race at Michigan International Speedway, working with the DCR team and driver Derrike Cope, a Daytona 500 winner.
"We are thrilled to partner with DCR racing and be the primary sponsor of their No. 70 car at the Nascar Xfinity race at MIS," said Surgener, president of Jackson Coffee Co. "With the large following of NASCAR fans in the Jackson area, we felt it was a great way to reach this customer base and further expose them to our brand.
"We have partnered with MIS in the past, but never thought being a full sponsor on a car was possible because we thought it was out of our advertising budget. However, when we started the conversation with DCR racing it led to an arrangement that was doable for both sides."
An alumnus of Michigan State University, Surgener earned his juris doctor, cum laude, from Thomas Cooley Law School.
Published: Thu, Jun 04, 2015
