Book shows how to promote yourself using LinkedIn

Hundreds of millions of businesspeople use LinkedIn daily, not only to forge connections and nurture relationships, but also to search, assess and choose reliable professionals. Understanding how best to use LinkedIn will give individuals an edge in tapping into LinkedIn’s power to promote and connect expertise.

“LinkedIn Marketing Techniques for Law and Professional Practices,” a reference guide from the American Bar Association, is based on actual experiences. It covers each section of the LinkedIn personal profile page, and is broken into short segments to maximize accessibility and learning. It offers clear guidance, based on proven methods, to make each section work to greatest effect, while also providing long-term marketing techniques and personal branding concepts. It teaches the skill of developing a distinctive brand within a LinkedIn profile, and adds a special chapter for attorneys on ethics guidelines. The material provided in the book is not being taught in law schools and is essential to thrive professionally. It is targeted simultaneously to lawyers, accountants, other professional practitioners and consultants with or without a law school background.

Author Marc W. Halpert has started three companies, all of which he continues to operate. His latest business, connect2collaborate, spreads his LinkedIn and networking evangelism worldwide, to train and coach others to better explain their branding and positioning through their LinkedIn profile pages.