Earlier this month, the Managing Partners’ Forum selected Detroit-based law firm Clark Hill’s “Simply Smarter” branding initiative and website launch for its 2022 Best Marketing Campaign award. The Forum’s 20th annual international awards shine a spotlight on the vital contribution of leaders and management experts to enhancing business strategy.
Clark Hill’s “Simply Smarter” campaign evolved following several years of expansion and acquisitions for the firm. The marketing initiative sought to achieve a streamlined, consistent brand and corporate identity and strategic alignment.
“This recognition is a huge testament to the vision and support of firm leadership, and the enormous collaborative effort from colleagues across all departments, offices, business units, and industry teams,” said Clark Hill Chief Marketing and Business Development Officer Susan Ahern.
The criteria for selection by MPF include a combination of strategic alignment, leadership and employee engagement, stakeholder education, positive impact on clients, and measurable impact against goals in a reasonable timescale. Firms are judged by leading consultants, business thinkers, and experts based in the United Kingdom, Europe, North America, and Australia. This is the second award in three years for Clark Hill from MPF. In March 2020, MPF selected Clark Hill with its “Best Marketing Initiative” award.
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