The American Bar Association Law Practice Division has released a new book, “Connections: Actionable Guidance on Solo Practice and Small Law Firm Business Development,” a definitive master class in business development and personal marketing for lawyers, law firm owners and legal marketing professionals at any stage of their careers.
To help small firms achieve sustainable business development, this practical guide is a roadmap for lawyers providing actionable strategies for generating referrals, building networks and improving overlooked skills such as communication, follow-up and time management.
Written by an acclaimed law firm marketer with decades of experience, the book will help lawyers with step-by-step methods to engage real-world stories and better understand “connections.”
“Connections” is available now in paperback for $59.95 from major retailers, including Amazon and ABA at ShopABA.org.
To help small firms achieve sustainable business development, this practical guide is a roadmap for lawyers providing actionable strategies for generating referrals, building networks and improving overlooked skills such as communication, follow-up and time management.
Written by an acclaimed law firm marketer with decades of experience, the book will help lawyers with step-by-step methods to engage real-world stories and better understand “connections.”
“Connections” is available now in paperback for $59.95 from major retailers, including Amazon and ABA at ShopABA.org.
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