Law firm’s marketing director named an MVP by Corp! Magazine

Roy Sexton, Clark Hill director of marketing, has been selected by Corp! Magazine as one of Michigan’s 2024 Most Valuable Professionals.

Sexton was among the winners of the 9th annual MVP Awards, honoring the state’s most dynamic and influential business leaders. Corp! Magazine characterized the winners as the leading voices in shaping Michigan’s business and economic direction. The MVP Awards recognize individuals who have made significant contributions to their businesses, their communities, and the state of Michigan.

Sexton leads Clark Hill’s marketing, branding and communications efforts in collaboration with the firm’s exceptional team of marketing and business development professionals. He has over 25 years of experience in marketing, communications, business development and strategic planning.

“At Clark Hill, our value proposition is simple. We offer our clients an exceptional team, dedicated to the delivery of outstanding service,” says Sexton. “We recruit and develop talented individuals and empower them to contribute to our rich diversity of legal and industry experience. “

Sexton is passionate about problem solving, facilitating business growth, crafting communications strategy and enhancing law firm culture. He works closely with the marketing team to advance the firm’s digital and social media presence and external engagement, using multi-channel distribution and data collection. This enables the team to quantify results and use those results to produce thoughtfully and strategically organized content for clients and prospects.

Sexton was named one of INvolve People’s 2023 Top 100 OUTstanding LGBTQ+ Executives internationally. He was listed in Crain’s Detroit Notable LGBTQ in Business in 2021 and Notable Leaders in Marketing in 2023, and he was a Michigan Lawyers Weekly Unsung Legal Hero in 2018.

In 2022, Clark Hill’s marketing campaign received the Best Marketing Campaign award from the Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity and inclusion. The Clark Hill marketing and business development team was also awarded Best Marketing Initiative by Managing Partners’ Forum in 2020.

“I’m proud of how DEI has become so fully integrated into my professional efforts in this world. As international president of the Legal Marketing Association (LMA) in 2023 and as immediate past president this year, we have kept inclusion front and center, including me singing ‘Born This Way’ with drag queen Athena Dion in Florida last year at our annual conference,” says Sexton.

He adds, “At Clark Hill we received Mansfield Certification for our efforts in the DEI space as well as conducting firmwide allyship training, all led by our fabulous HR team, supported by the marketing team on external messaging, including a series of DEI-focused videos. Those videos have received hundreds of thousands of views which is very heartening to the team here.”

Sexton hosts the monthly Expert Webcast series “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,” discussing the importance of inclusion, allyship, authenticity, and personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions.

“Always take the pause. This is advice my wonderful boss, our Clark Hill Chief Marketing and Business Development Officer Susan Ahern, has imparted on me regularly. We live in such a wired world, and, while responsiveness will always have its place, being measured and thoughtful, listening and learning first, and then collaboratively coming to solutions always wins the day. This has been transformational advice for me. Oh, and pick up the phone sometimes – nuance is too frequently lost in email and things can unfortunately escalate as a result!” Sexton comments. “Also, I carry with me the wisdom my late mother often shared: ‘Tell people what they mean to you in the moment when it will mean something to them.’ Carrying the large responsibilities of the LMA presidency, this thinking served me very well. Again, pause, acknowledge, reciprocate. It makes the world better for all.”

In 2023, Sexton was the international president of the 4,000-member Legal Marketing Association (LMA), a professional organization he’s been a member of since 2012. Throughout his tenure as LMA’s leader, he prioritized DEI issues, putting them front and center on all education and messaging efforts.

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