Many lawyers use Facebook, the world's most popular social-networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook accounts.
With a few simple steps, lawyers can harness Facebook to market their services, grow their practices and expand their legal network -- all by using the same methods they already use to communicate with friends and family.
A publication by the American Bar Association (ABA) Law Practice Management Section plans to help. "Facebook® in One Hour for Lawyers" will show any attorney -- from Facebook novices to advanced users -- how to use this powerful tool for both professional and personal purposes. In just one hour, lawyers will learn to:
* Set up a Facebook account.
* Optimize privacy and other settings.
* Create a profile and manage your timeline.
* Find, organize and manage friends.
* Participate on Facebook with updates, comments, likes, and timelines.
* Use Facebook search and navigation.
* Send messages, join groups, and subscribe to feeds.
* Establish a business page.
* Monitor your Facebook network.
* Develop a Facebook strategy to grow your legal network.
"Facebook® in One Hour for Lawyers" is written by Dennis Kennedy, a lawyer for MasterCard Worldwide, and Allison Shields, founder and president of Legal Ease Consulting Inc.
The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law -- marketing, management, technology and finance -- through its award-winning magazine, webzines, educational CLE programs, website and publishing division.
"Facebook® in One Hour for Lawyers" (product code 5110745) costs $39.95 and can be ordered by calling 800-285-2221 or visiting www.ShopABA.org.
Published: Thu, Sep 6, 2012
